Full Uproar Brand Guide
Everything you need to represent the chaos correctly.
Colors
Logo
The Fugly mascot. Hover for the alternate pose.
Usage Rules
Typography
Headlines use #FBDB65. Body text uses #e2e8f0. All sizes use rem for accessibility.
UNLEASH THE MAYHEM
Rally Your Crew
Game Night Just Got Dangerous
Board Games That Bite Back
New Arrivals This Week
Full Uproar makes games for people who play to win, lose spectacularly, and argue about the rules.
Every game night needs a villain. Our games help you find out who it is.
Ships in 3-5 business days. Flat-rate shipping on all orders.
Tone of Voice
“Fugly. Bold. Unapologetic.”
Copy by Context
“Board games that don't play nice. Your crew won't survive this.”
“54 cards. Zero mercy. Designed to destroy friendships and rebuild them stronger.”
“Your cart's looking lonely. Go find something dangerous.”
“Something broke. Probably your fault, but we'll fix it anyway.”
“Chaos is on the way. Your order just shipped — brace yourselves.”
Iconography
We use Lucide React icons exclusively. Outline style, never filled. Default size is 20-24px.
import { Dice5, Trophy, Flame } from 'lucide-react';
<Dice5 style={{ width: '24px', height: '24px', color: colors.primary }} />